Tanya Mittal just pulled off the smartest PR stunt of Bigg Boss history! How Tanya Mittal Became the Most Googled Woman of Bigg Boss 19!

Tanya Mittal, an entrepreneur and motivational influencer, rose to sudden fame with her appearance on Bigg Boss 19. Known for her extravagant lifestyle claims-from owning “150 bodyguards” to paying just ₹600 in electricity bills for a multi-floor mansion , Tanya quickly became one of the most talked-about and Googled contestants of the season. Her saree-clad luxury persona, bold statements, and dramatic on-screen presence sparked massive online debates, memes, and media coverage , turning her Bigg Boss stint into a masterclass in viral PR and self-branding.Why this works as a PR stunt ?

From a marketing/PR lens (which is your field) this qualifies as a “successful PR stunt” because of the following mechanisms:

A. Dramatic persona + extreme claims = high memorability

• By making bold, almost unbelievable claims (e.g., huge house, many bodyguards) Tanya set herself apart. In a crowded reality-TV field, being different matters.

• Audiences talk about her: love-hate, viral memes, social media chatter. (Visibility and engagement)

  
  

B. Polarisation = more screen time & social media buzz

• The more viewers argue about someone (either “I love her” or “I hate her”), the more the producers will screen them, which gives more exposure.

• Her conflicts (with Malti, others) become content.

• The “exposed contradictions” (saree vs. mini skirt, claims vs. reality) fuel memes and viewer commentary. → Amplifies reach.

  
  

C. Storyline semantics: “luxury/spiritual influencer woman” motif

• Her Instagram identity as a motivational/spiritual influencer + lifestyle guru (travel, sarees) gives her a brand narrative. www.ndtv.com+1

• Then on Bigg Boss, the narrative gets magnified — the house becomes her stage. The contrasts (claims vs tasks) create tension.

• For a PR or content agency, this is akin to having a “brand character” that viewers either root for or root against — either way, you’re in the conversation.

  
  

D. Media & social-media amplification

• Her every statement becomes news or meme fodder (fact-checks, trolling, Reddit threads) → free publicity.

• She didn’t just show up; she gave content. That’s key for reality-TV success and by extension any PR stunt: give something talk-worthy.

3. Risks and downsides (and what you should be aware of)

A smart PR agency must also recognise how this kind of stunt can backfire or be double-edged.

A. Credibility risk

• Many of her claims are contested or clearly exaggerated (or fact-checked as fake). This weakens her real authenticity.

• Example: body-guard claims, house tour video fake. Indiatimes+1

• For brands or clients: if they align with a persona perceived as “fake”, there’s reputational risk.

  
  

B. Audience fatigue / backlash

• Some viewers are irritated: “Bigg Boss makers, please stop forcing Tanya Mittal on us.” Reddit

• If the persona becomes only irritating, not entertaining, it may ultimately reduce engagement or provoke negative sentiment.

  
  

C. Little control once you open the floodgates

• Reality TV is unpredictable: conflicts escalate, narrative can turn against you.

• A stunt built on exaggeration invites exposure; opponents inside the show can call you out (as Malti did).

• The narrative can shift from “luxury influencer” to “delusional promoter” or “villain,” depending on editing and external commentary.

Suggestions from Publpad: ✅ What to do

• Create a memorable personal/brand narrative: Like Tanya had the “spiritual luxury influencer wearing sarees and owning big lifestyle” thread, your client brands need a distinctive story — something viewers will recall.

  
  

• Generate high-talk-value content: Handle for social media must invite conversation (even if controversial) — e.g., bold claims, visible transformation, behind-the-scenes insights, unexpected twists.

  
  

• Leverage polarity (carefully): You don’t need everybody to love you — sometimes having some adversaries generates more buzz and visibility. But must align with brand values.

  
  

• Use multiple platforms: Reality TV turned into memes, Reddit threads, fact-checks; for your cafe/restaurant clients you should plan cross-platform content (Instagram, reels, TikTok, Facebook) and press/online media blitz.

  

⚠ What to avoid / calibrate

• Don’t sacrifice authenticity: If claims are too exaggerated and are exposed, you lose trust — which for food, hospitality or service brands is risky.

• Know how far to push controversy: The goal is visibility, not brand damage. For retail/food clients, you might want positive sentiment rather than mass trolling.

• Have a fallback plan: If the narrative flips, be ready to respond. For example, if a chef’s quirky claim gets ridiculed, you don’t want a full-blown crisis.

• Match the narrative to the medium: Reality-TV thrives on drama and conflict; your café might thrive on experiential delight, community storytelling. So adapt the stunt form accordingly.