Updated: Apr 11, 2020
Joining the list of new age cafes in Kolkata, has carved a niche for itself. A relatively novel venture, this quaint little café is located adjacent to Priya cinema hall.
The primary focus of Magenta is however, the store attached with the café. At a time when the indigenous artworks of craftsmen are losing their prominence among retailed products, the founders of Magenta have devised a unique method to promote them.
The vision of the founders, Sanchita Ghosh and Sudeshna Mitra is to aid the dying artisan communities all over India by giving their handlooms a global and commercial platform. Apart from this, the organization aims at promoting organic, environment friendly yet fashionable items. Founder Sanchita Ghosh, an Ex- branch head of Concern India Foundation (East), had a pivotal role behind ‘Pause For Cause’ in Kolkata and successfully runs similar exhibitions under her own brands, ‘Looms Weaves and More’ and ‘The Spindle Story’. With over 12 years of experience in banking and media industries all over India,
What makes Magenta stand out in the crowd is the concept of the attached café with the store.
On entering you will be greeted by a softly decorated room with fair number of sitting arrangements. If you’re lucky enough you might be able to secure the seats on the balcony and savor the view overlooking Deshapriya Park as you sip your coffee. Coming to the food, they seem quite specialized in Pasta, Spaghetti Arabiata and Fusli Alfredo, beside they have varieties of Mojito, with their Pan Mojito being highly recommended along with Blue Lagoon and Sikanji. Another must have at Magenta would be their Chicken BBQ Wrap and Magenta Special Club sandwich, enough to satiate hunger pangs of two people.
In the age of new wave eateries, thronging the streets of Kolkata, Magenta Store and Café is one of its kind. Its philanthropic intent to uphold the handloom culture of the country is indeed worth mentioning. Alongside it also offers its customers an exclusive experience of ‘Sip and Shop’ adding it to the list of café enthusiasts in the city.
Pictures by Avik Mondal